McCain Golden Fries Experience

Frozen fries are a low-involvement category with limited emotional connection, making it hard to stand out or build loyalty. McCain needed to drive meaningful product trial and shift passive awareness into active engagement across competitive retail markets.

People are more likely to try and remember brands when they’re experienced in high-energy, culturally relevant, and interactive environments. Tying food sampling to the excitement and spirit of the Olympics creates emotional resonance and shareable moments.

We built a traveling Olympic-inspired McCain Fries Roadshow featuring branded pop-up event spaces where consumers could sample fries, play interactive games, join mini competitions, and engage in social-first moments designed around the energy of Olympic-style challenges.

The experience drove increased product trial, boosted in-store purchase intent, and strengthened brand affinity by turning passive consumers into active participants, while generating high volumes of social content and amplifying McCain’s presence across key North American markets.